The Art Edit Advisory
A digital home for an art advisory — built to earn collectors’ trust and turn browsing into conversations.
The client
The Art Edit Advisory is a Lahore-based art consultancy founded by practising artist Nashmia Haroon. It guides private collectors, corporations and institutions in acquiring, valuing, curating and caring for art — with deep knowledge of the local market and emerging Pakistani artists.
The challenge
An art advisory sells trust as much as it sells art. TAE needed a website that puts the founder’s expertise first, explains a full range of advisory services, and lets collectors explore a large, constantly changing inventory of contemporary Pakistani art — without feeling like a generic online shop.
The collection also had to be easy for a small team to keep up to date: new artists, new works, and pieces moving from available to sold.
What we built
A collection that runs itself
Every artwork has its own page — medium, size, edition, category and artist — and every artist has a profile that gathers all of their work. Adding a new piece is a form, not a design job.
Six-way catalogue filters
Collectors can narrow the catalogue by site type, style, price range, category, size and availability, so a buyer looking for a large abstract for an office finds it in seconds.
Honest availability
Sold works stay visible with a clear SOLD label — building credibility and showing the advisory’s track record.
Conversation-first selling
High-value works are “price on request” with a direct WhatsApp enquiry, while selected pieces can be paid for online through Stripe.
Answers before they’re asked
An FAQ written for first-time buyers covers fit, authenticity, framing and delivery, and every artwork page carries the shipping and returns policy.
Advisory services, clearly told
Dedicated sections for acquisitions, valuation, collection curation, advisory & investment guidance, and conservation & framing — each with its own call to action.
A closer look
Is this for you?
A good fit for art advisors, galleries and artist collectives who want an online catalogue that is easy to update and built to start conversations with serious buyers.
Planning something similar?
Tell us about your project — we’ll show you how we approached TAE Advisory and what we’d do for you.